FREQUENTLY ASKED QUESTIONS
CLARITY from
THE START
At Liona, we know starting a business is hard work.
We make the trademark process clear and affordable
for creators and small businesses.
FAQs
Ca?
We are a full-spectrum creative studio specializing in Brand Identity, Website Development, Print & Packaging, and Social Media Marketing. Our services are designed to work together cohesively to build a powerful and consistent brand experience, though we can occasionally accommodate single-service projects for the right partner.
How long does a typical project take?
Our process is intentionally thorough to ensure a high-quality, strategic result. A comprehensive brand identity and website project typically takes between 10-14 weeks from our initial kickoff to final launch. Timelines can vary based on project scope, client feedback, and our current booking schedule.
What is my involvement in the process?
You are our partner and the expert on your business. Your involvement is crucial, especially during the initial Discovery & Strategy phase. We rely on your thoughtful feedback during our scheduled review sessions to ensure the final result is a perfect reflection of your vision. We handle all the design and development, but the project is a true collaboration.
What platforms do you use for website development?
We primarily design and develop on Squarespace and Shopify, as we find they offer the best combination of powerful features, customizability, and user-friendly management for our clients. We will recommend the platform that is best suited to your specific business goals.
OUR FRAMEWORK IN 4 STEPS
STEP 1: START WITH A FREE CONSULTATION
Your InFrame process starts with a free 30-minute conversation. We discuss your most valuable asset — your body of work — and how it operates in the creative world through your brand identity, original creative work, and proprietary business assets. Our first call allows us to explore that world in greater depth so we have a complete picture of your work — where it lives, how it moves in the market, and where it’s most vulnerable.
But with zero legalese, retainers, or outdated law-firm processes. Just a real conversation between people who understand creative work in the modern creative market.
STEP 2: WE DESIGN YOUR FRAMEWORK & PRESENT YOUR OPTIONS
Based on what we learn about your specific industry and creative practice, we build a custom framework that protects your body of work across all platforms, mediums, and business structures. Our frameworks are specifically designed for independent artists and creative entrepreneurs — such as writers, visual artists, photographers, instructors, and designers — providing exactly what creators need and nothing more.
No framework is the same. Yours is custom-framed for you based on your creative field, budget, and particular needs in one or more of the following:
Trademark Protection for your Brand Assets → to secure ownership and control over your brand, including name, logo, key phrases, and signature offers.
Copyright Protection for your Creative Assets → to secure ownership and control of your original creative work through copyright registration.
Contract & Content Protection for your Business Assets → to secure ownership and control of your proprietary business assets through clear contracts, legal policies, and essential enforcement tools.
STEP 3: YOU SELECT YOUR FRAMEWORK
We finalize and present your custom framework, outlining everything you need to protect your body of work with clear, up-front pricing. No retainers. No hourly fees. No confusing invoices. No billing surprises. No uncertainty in cost.
STEP 4: WE IMPLEMENT YOUR FRAMEWORK
We do the work. We file the registrations, prepare the documents, and assemble all parts of your complete framework in one place — a clean, organized, ready-to-use digital bundle — along with a clear implementation guide so you know exactly what to do with every piece of it.
HOW TO GET A TRADEMARK
Step 1: Deciding on a trademark
It all starts with a conversation. The first step is to fill out our project inquiry form with as much detail as possible. If it feels like a good fit, we will invite you to a complimentary 30-minute consultation call to discuss your vision, goals, and how we can best support you.
Step 2: Connecting with Trademark Lawyer
You’ve been thinking about trademarking your company name, idea, or taglines, but you’re not sure if your branding is trademarkable or if finding out is worth the cost. But what are the risks if you wait or choose not to trademark?
Step 3: The Application
You’ve been thinking about trademarking your company name, idea, or taglines, but you’re not sure if your branding is trademarkable or if finding out is worth the cost. But what are the risks if you wait or choose not to trademark?
Step 4: YOU ARE TRADEMARKED!
You’ve been thinking about trademarking your company name, idea
GETTING STARTED
What is the first step to working together?
It all starts with a conversation. The first step is to fill out our project inquiry form with as much detail as possible. If it feels like a good fit, we will invite you to a complimentary 30-minute consultation call to discuss your vision, goals, and how we can best support you.
What should I have prepared for our consultation call?
The most important thing is to have clarity on your business goals. Come ready to discuss what you hope to achieve with this project—whether it's attracting a higher-end client, increasing online sales, or establishing yourself as a leader in your industry. A clear vision helps us build a powerful strategy.