TRADE SECRETS FOR CREATORSthe INFRAME
JOURNAL
Questions? Concerns? How-Tos? Creator Trade Secrets?
Every creator has a running list of challenges, worries, questions, and brilliant ideas about building business in the creator economy. This is where we share our trade secrets—the legal, creative, and technological realities that all creators will encounter while building a thriving business . Everything you’ll find here is grounded in over 20 years of legal practice and infused with our unique perspective as creators building business right alongside you—every single day.
This part is no secret: the creator economy changes daily. What was legal last week, is now a liability. What worked yesterday, is wasted effort today. We know this because your world is our world too. Unlike the overwhelming majority of legal advice and legal products—which are based on stale business concepts and outdated contracts—our resources are updated in real time. In fact, it’s why our founder built InFrame—to meet creators right where they are in this moment in time with the trade secret information they need to thrive in today’s creator economy.
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Q: Substack Automatically Protects My Work, Right? A: Wrong
THE INTELLECTUAL PROPERTY MYTH ABOUT BUILDING A BUSINESS ON SUBSTACK (AND EVERYWHERE ELSE)
The most common copyright myth—that “automatic ownership” means automatic protection—gives creators a false sense of security when placing their work into the creator economy on Substack or anywhere else.
Copyright protects the creative work itself—your writing, art, music, choreo, and so on. Trademark protects the brand identity behind the work. Most creative entrepreneurs need both.
Federal copyright and trademark protections alone are not sufficient to protect creators based on how their work lives and moves in the creator economy. Only an integrated approach provides complete protection.
Platform Terms of Service: What Creators Are Giving Away to Apps, AI & AI Users
As a founder, you can't do it all. We explore a simple framework for deciding where your time and money are best spent
Can Creators Still Claim Copyright for AI-Assisted Content?
Authenticity is the baseline, not the goal. Discover how to move beyond buzzwords to build a brand with a truly compelling point of view.
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